Privacy policy

Last updated: 11 September 2026

Àset (“Àset”, “we”, “us”, or “our”) operates this website and online jewellery store. This Privacy Policy explains how we collect, use, store and share personal data when you visit our website, place an order, contact us, or otherwise interact with Àset.

Personal data we collect

Depending on how you interact with us, we may collect:

your name, email address, telephone number and billing or delivery address;
order details, delivery details, return or exchange information and customer-service communications;
payment-related information such as transaction ID, payment status and payment method;
information you voluntarily provide to us through email, WhatsApp, social media or other communication channels;
technical information such as IP address, browser, device information, pages viewed and website activity; and
cookie or similar technology data, depending on your browser and our website settings.

Payments are processed through the payment provider available at checkout. Àset does not ask you to send your full card number, CVV, password or UPI PIN by email or WhatsApp. Please do not send such information to us.

How we use personal data

We use personal data only for relevant business purposes, including to:

process and fulfil orders, payments, deliveries, returns and refunds;
communicate with you about your order or enquiry;
provide customer support;
operate, maintain and improve our website and services;
prevent fraud, misuse and security incidents;
maintain business, tax and accounting records;
send promotional communications where you have subscribed or where otherwise permitted by law; and
comply with applicable law, legal process or lawful government requests.

You may unsubscribe from promotional emails or messages at any time by using the unsubscribe option provided or by contacting us.

Who we share personal data with

We may share relevant personal data with service providers that help us operate Àset, including:

Shopify, which hosts and powers our online store;
payment gateways, banks and payment service providers;
courier, logistics and delivery providers;
technology, hosting, email, customer-support, analytics or marketing providers that we actually use; and
professional advisers, regulators, law-enforcement authorities or other persons where disclosure is required or permitted by law.

We may also disclose information if necessary to protect Àset, our customers or others, or in connection with a sale, restructuring or transfer of the business.

Àset does not operate by selling or renting customer personal data to data brokers.

Shopify

Our store is hosted and powered by Shopify. Shopify and its service providers may process personal data to provide the Shopify platform and related services. Depending on the features and settings used on our store, Shopify may also process information for its own services.

For more information, please see Shopify’s Consumer Privacy Policy and Shopify’s privacy controls.

Cookies and similar technologies

Our website and Shopify may use cookies and similar technologies for essential website functions, preferences, security, analytics and, if enabled, marketing or advertising.

You can manage cookies through your browser settings and any cookie-preference tool displayed on the website. Blocking certain cookies may affect website functionality or checkout.

International processing

Some service providers, including Shopify, may process or store personal data outside India. We use such providers only as needed to operate the website and business, and will handle personal data in accordance with applicable law.

Retention

We retain personal data only for as long as reasonably necessary for the purposes described in this Policy, including order fulfilment, customer support, tax and accounting records, fraud prevention, dispute resolution and legal compliance.

When personal data is no longer required, we will delete or anonymise it where reasonably practicable, subject to lawful retention requirements and the retention practices of our service providers.

Security

We take reasonable technical and organisational measures to protect personal data from unauthorised access, misuse, loss or disclosure. However, no online service or method of transmission can be guaranteed to be completely secure.

If a personal-data incident affects you and notification is required by law, we will notify you using the contact details available to us.

Children

Our website is not directed to children. Anyone under 18 should use the website only with the involvement of a parent or lawful guardian.

We do not knowingly use children’s personal data for behavioural tracking or targeted advertising. If you believe that a child has provided personal data to Àset, please contact us so that we can review and delete it where appropriate.

Your choices and rights

Subject to applicable law, you may contact us to:

ask what personal data we hold about you;
request correction or updating of inaccurate information;
request deletion of personal data where we no longer need to retain it;
withdraw consent where processing is based on consent; and
raise a complaint about how we handle your personal data.

We may need to verify your identity before responding. We may retain information where necessary to complete an order, comply with law, maintain financial records, prevent fraud, resolve disputes or establish or defend legal claims.

For data processed by Shopify under Shopify’s own responsibility, you may also use Shopify’s privacy controls.

Changes to this Policy

We may update this Privacy Policy from time to time to reflect changes to our business, technology, service providers or legal obligations. The updated version will be posted on this page with a revised “Last updated” date.

If you wish to have your account deleted, please contact us directly.